Digital Directions: ‘Manuscript First’
A more efficient, pragmatic path to cross-platform publishing.
Automated output has its limits. Highly illustrated works or those with complex layouts may not lend themselves to this approach. However, for many publishers whose works do not have complex designs, "Manuscript First" may be essential for profitable digital publishing programs.
I recently met with a small press that publishes between 60 and 90 titles per year. Currently, it is releasing fewer than 10 e‑book titles a year, due to conversion costs. When it adopts the "Manuscript First" approach, it will be able to economically release all titles on all formats, all at the same time. Isn't that the goal we all have? BB
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Andrew Brenneman
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%0D%0A%20%20However,%20over%20the%20past%20year,%20a%20number%20of%20cross-platform%20publishing%20success%20stories%20have%20emerged%20that%20indicate%20a%20third%20practical%20approach.%20It%20is,%20in%20some%20ways,%20a%20cross%20between%20the%20first%20two.%20This%20third%20approach,%20which%20might%20be%20named%20"Manuscript%20First,"%20involves%20the%20creation%20of%20a%20manuscript%20that%20conforms%20to%20specific%20conventions%20or%20standards%20as%20defined%20by%20the%20publisher.%20This%20is%20most%20often%20implemented%20in%20Microsoft%20Word%20by%20the%20use%20of%20standard%20Word%20style%20names%20to%20create%20a%20"well-formed"%20manuscript.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fa-more-efficient-pragmatic-path-cross-platform-publishing-418740%2F" target="_blank" class="email" data-post-id="2918" type="icon_link"> Email Email
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