Digital Directions: ‘Manuscript First’
A more efficient, pragmatic path to cross-platform publishing.
The challenge with such a capital-intensive approach is that even if an organization had access to such capital resources (often in the millions of dollars) the technology may become obsolete before it is fully amortized. Worse, the "XML First" approach typically involves a wholesale reworking of core publishing business processes, which tends to be met with suspicion by a sometimes-dubious staff.
1 Comment
View Comments
- Companies:
- Adobe
- Microsoft Corp.
Andrew Brenneman
Author's page
Related Content
Comments
%0D%0A%20%20However,%20over%20the%20past%20year,%20a%20number%20of%20cross-platform%20publishing%20success%20stories%20have%20emerged%20that%20indicate%20a%20third%20practical%20approach.%20It%20is,%20in%20some%20ways,%20a%20cross%20between%20the%20first%20two.%20This%20third%20approach,%20which%20might%20be%20named%20"Manuscript%20First,"%20involves%20the%20creation%20of%20a%20manuscript%20that%20conforms%20to%20specific%20conventions%20or%20standards%20as%20defined%20by%20the%20publisher.%20This%20is%20most%20often%20implemented%20in%20Microsoft%20Word%20by%20the%20use%20of%20standard%20Word%20style%20names%20to%20create%20a%20"well-formed"%20manuscript.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fa-more-efficient-pragmatic-path-cross-platform-publishing-418740%2F" target="_blank" class="email" data-post-id="2918" type="icon_link"> Email Email
1 Comment Comments