Digital Directions: ‘Manuscript First’
A more efficient, pragmatic path to cross-platform publishing.
An alternative approach is for the publisher to build and maintain a technology platform that can produce versions of content for each platform. This is often based on the philosophy of "XML First" in which content is created in a format that is device-agnostic—not visually styled for any specific device. This "XML First" approach generally involves the acquisition and integration of complex and often expensive software, such as digital asset repositories, XML databases and workflow management systems.
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- Companies:
- Adobe
- Microsoft Corp.
Andrew Brenneman
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%0D%0A%20%20However,%20over%20the%20past%20year,%20a%20number%20of%20cross-platform%20publishing%20success%20stories%20have%20emerged%20that%20indicate%20a%20third%20practical%20approach.%20It%20is,%20in%20some%20ways,%20a%20cross%20between%20the%20first%20two.%20This%20third%20approach,%20which%20might%20be%20named%20"Manuscript%20First,"%20involves%20the%20creation%20of%20a%20manuscript%20that%20conforms%20to%20specific%20conventions%20or%20standards%20as%20defined%20by%20the%20publisher.%20This%20is%20most%20often%20implemented%20in%20Microsoft%20Word%20by%20the%20use%20of%20standard%20Word%20style%20names%20to%20create%20a%20"well-formed"%20manuscript.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fa-more-efficient-pragmatic-path-cross-platform-publishing-418740%2F" target="_blank" class="email" data-post-id="2918" type="icon_link"> Email Email
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