Digital Directions: The Third Rail
A source of power—and risk—along your digital journey.
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New directions require new skills and perspectives. Hiring choices across the organization should reflect its digital strategy. Familiarity with digital technologies should be expected in new hires across the organization, not just for the “techies.” This will both reduce training requirements and increase the rate of innovation. In addition, publishing organizations should seek out those who are willing to look at new approaches to the creation, sale and distribution of content. We are clearly in the midst of a period of tremendous change. Those uncomfortable with diverging from “the way we always did things” will become obstacles to digital innovation.
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Andrew Brenneman
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