Digital Directions: The Third Rail
A source of power—and risk—along your digital journey.
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A couple issues relating to the human dimension are:
• Training: Marketing and product- development teams need training to maximize the value they can get from digital platforms. Training need not be expensive, and is often best delivered by peers. Technology teams also need to continually assess the skills needed to deliver and support platforms—such as in the area of XML—and train in areas where there are skill gaps.
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Andrew Brenneman
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