Digital Directions: The Third Rail
A source of power—and risk—along your digital journey.
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The Third Rail: People
The digital track has a third rail: people. The human dimension is a critical, but often overlooked aspect of digital evolution. As technologies mature, they become more accessible to all competitors. The technology becomes commoditized, the playing field levels. People will emerge as the true differentiators, not the technologies. Those organizations that develop comprehensive organizational strategies in support of digital media will become leaders in innovation and grow their market-share.
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Andrew Brenneman
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