Digital Directions: The Third Rail
A source of power—and risk—along your digital journey.
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The organizational aspect, the third rail, is the most important one. No matter how visionary, no digital media platform or program can succeed without the commitment of the organization, equipped with the necessary understanding, training and motivation.
Of course, urban denizens are well familiar with the third rail: It is the rail carrying the high-voltage line for the subway. It’s what gives the train power and makes it go. On the other hand, it’s pretty catastrophic if you are unfamiliar with the third rail and stumble across it by accident. It can ruin your whole day.
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Andrew Brenneman
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