Amy Fisher's Book Tests New Publishing Model
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Recognizing the strong potential to test a new production model for the publishing industry, iUniverse President Susan Driscoll and Kirby Best, CEO of Lightning Source Inc.—an on-demand print operation and subsidiary of Ingram Industries Inc.—set out to determine how they could best produce and distribute the title by combining a mix of print-on-demand and traditional offset printing. The problem was that although the anticipated media attention ensured a lot of interest in the book, it did not necessarily guarantee record-shattering sales.
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