Amy Fisher's Book Tests New Publishing Model
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An offset run of 25,000 was first required to fill retailers' shelves with copies, in anticipation of Fisher's appearance on "Oprah," Sept. 27, 2004.
Maple-Vail Book Manufacturing Group in York, Pa., was the printer that produced the initial offset run, and RR Donnelley was on standby to print a much larger run if, at some point after "Oprah" aired, "sales went wild," says Best. In the meantime, Lightning Source had the ability to print up to 30,000 copies per day if required until Donnelley got the order ready. The idea behind the process was that, although digital print's cost per book is significantly higher compared to offset, the flexibility it offered in terms of continuity of supply minimized the overall cost for the project.
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