Amy Fisher's Book Tests New Publishing Model
Driscoll saw the potential and avoided the costly pitfalls that would have come with overprinting books. The model is sure to be employed again, and Best says it will become a valuable tool for publishers of all sizes in balancing anticipated demand with real-time production requirements.
Vincent DeFranco is a freelance writer and marketing consultant based in Toronto. He specializes in the printing and publishing industries. He can be reached at VDeFranco@Sympatico.ca.