Amy Fisher's Book Tests New Publishing Model
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Not sure whether to print 10,000 or 200,000 copies of Fisher's book, Driscoll listened to Best's plan for ensuring production levels were optimal by combining old and new technology through a demand-driven publishing model. "In traditional publishing there is the curse of traditional printing, but with this model, I wouldn't have to worry about printing too many copies, " says Driscoll. "It would be a bit more expensive per unit, but actually turned out better for us overall."
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