Amy Fisher's Book Tests New Publishing Model
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Lightning Source and iUniverse stood by, monitoring inbound shipments, warehousing levels and retail sales (brick-and-mortar and online) on a daily basis, filling additional orders as necessary on Lightning Source's digital presses.
"For us, it wasn't about the title, the author, or the end-of-day sales of the book, but whether we could meet any demand peak without overproducing," says Best.
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