Amy Fisher's Book Tests New Publishing Model
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Disappointingly, even though the title eventually hit "The New York Times Bestseller List," book sales never reached the numbers required for a second offset run. Although seemingly anticlimactic, the flat sales were in fact a strong endorsement of the demand-driven publishing model employed. Lightning Source and iUniverse were successful in ensuring the continuity of supply without the risk of underproduction or overproduction. "We always had enough inventory, but never too much," says Best.
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