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Thorin McGee
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Neelan Choksi, CEO of Lexcycle, agrees. “My impression is that the ease of use being introduced with wireless and over-the-air access has had a huge effect on adoption. It’s probably the primary reason for the growth in content sales.”
The Chicken or the Egg?
It’s also clear that e-reader adoption is lagging far behind overall e-book adoption. According to Norris, most e-books are read on personal computers. He points out that, although Amazon will likely sell 500,000 Kindles by the end of the year, an estimated 110 million U.S. adults buy at least one book a year.
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Thorin McGee
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Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
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