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Thorin McGee
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“… It’s important … to keep a degree of perspective when looking at the entire market,” explains Norris. “Because 500,000 … is still not a huge penetration.”
Still, many publishers are encouraged by the buzz about e-readers, and DisplaySearch, a research company specializing in display market research, forecasts e-paper sales (mostly used in e-books) of $9.6 billion by 2018, from $129 million in 2008. E Ink Corp. (which produces e-ink screens for Sony, Amazon and iRex, as well as most other e-readers) expects color displays to reach the market by 2010. E Ink’s vice president of marketing, Sriram K. Peruvemba, also says flexible displays will make e-readers more durable and practical.
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Thorin McGee
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Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
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