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Thorin McGee
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Norris also adds that e-book sales figures don’t necessarily include revenue from other ways publishers are making money from digital content, such as “licensing agreements, ad-support sites …, for example, which,” he says, “make e-books look quaint.”
An E-ducation
The expansion of digital learning tools in higher education is opening another significant market. Princeton, Pace, Arizona State and other institutions recently joined an Amazon pilot program to give students Kindle DX e-readers for select courses. As part of the program, Amazon added more than 100 McGraw-Hill Education textbooks to the Kindle store. However, McGraw-Hill’s digital learning materials go far beyond e-readers.
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Thorin McGee
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Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
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