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Thorin McGee
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What’s Important?
Ultimately, many publishers agree that it’s about giving readers the chance to buy what they want where and when they want it.
McGraw-Hill is already designing text for digital distribution first, and other publishers have begun doing the same. It’s less important to publish on one specific device than it is to produce books that can be accessed through whatever channel readers use to buy books.
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Thorin McGee
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Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
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