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Thorin McGee
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HarperCollins also is capitalizing on e-book momentum. Ninety-five percent of the publisher’s titles are released in digital format, and same-month e-book sales have increased as much as 400 percent (June 2009 vs. June 2008).
“We see [e-books] as a very effective vehicle to attract additional readers to our authors, and that’s our primary goal,” says HarperMedia Vice President and Publisher Ana Maria Allessi. “It’s huge growth, but of course the growth is accompanied by a period of great change. ... Every day it seems something new is announced or something new will impact these formats.”
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Thorin McGee
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Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
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