Audiobook Boom Provides Big Opportunities for Publishers
In other words, many of the most talented free agents are currently being scooped up by your potential future competitors. If you’re thinking of adding to your staff right away, Goff suggests looking to the music industry. “A lot of our producers are musicians or ex-musicians [who] produce audiobooks during the day,” he says, “pretty much to pay the bills.”
Considering joining forces with an audio publisher. According to Goff, Hachette Audio hasn't historically acquired a large number of projects from outside the reaches of its own house. But in those few cases where it has, the resulting yield has been surprisingly rich. "Certainly not everything translates well into audio," Goff says. "But [because] there's so much opportunity out there to produce , we're always all ears if someone comes to us with an opportunity."
Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.