Audiobook Boom Provides Big Opportunities for Publishers
If your author has a platform, however, he'll probably be your best narrator. As Goff explains it, the Hachette Audio vision largely revolves around an effort to create an extended version of their author's print book in audio—a product that will essentially help to widen the channel.
"Our mission is really to bring the author's vision to life, and to help expand the author's fanbase," Goff says. "So the pressure is on, because you want to make sure that what you're doing is ultimately selling more books, and selling more audio, and getting the author out there in a big way."
Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.