Audiobook Boom Provides Big Opportunities for Publishers
To that end, Goff suggests not only involving a book's author in the audio process, but also having those authors with significant platforms actually narrate their audiobooks themselves. "I think a book will ultimately sell more copies when it's read by [a well-known author]," he says. "[Especially] in terms of nonfiction. But there are delicate balances there, because authors will cost more. And they might also live in Idaho. So you have to really make some serious considerations [in terms of] where you're going to record, and how you're going to get them there. And the cost only goes up from there, versus using talent from New York or L.A. So it's definitely a case-by-case basis when you're deciding what to publish and how to publish it."
Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.