Audiobook Boom Provides Big Opportunities for Publishers
Especially when a publisher is operating within an open market like Audible's ACX, "the [only] way you can assure you're going to get good quality," says Zackman, "is if you know you're getting a narrator of quality."
That's a sentiment Audible's Beth Anderson certainly agrees with. One of the biggest mistakes many publishers stumble over when first entering the audio market, Anderon says, involves the belief that everything should be author-read. "Sometimes that's a good idea," she adds, "but sometimes it's not a good idea. Because these actors do something very special that's not necessarily what the author who wrote the book, and wrote the words, and thought up the whole thing can do."
Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.