Audiobook Boom Provides Big Opportunities for Publishers
To keep costs down, consider outsourcing to a home studio. There was once a time, Zackman says, prior to the most recent wave of audiobook popularity, that most publishers employed not only a narrator for each project, but also an audio engineer and a director as well.
But in an effort to retain even more of their net proceeds, many publishers—including the most well known houses—are sending their work directly to narrators who work solo from a home studio. "For the most part," says Zackman, "when you reach a certain [professional level], everybody's got a home studio."
Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.