Audiobook Boom Provides Big Opportunities for Publishers
When home studio work comes her way, Zackman completes it in a soundproofed walk-in closet with "very high-end equipment." She cautions publishers "to listen closely to the quality" when someone sends an audio sample, especially if it's from a home studio.
Don't just audition the talent—audition the service provider too. Everyone involved in the exploding audiobook business today is "crazy busy,"as Zackman puts it. "But if you're going to sell them a book," she says, "they're not too busy to be able to answer a couple of questions."
Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.