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The stunt got a lot of press, with ample coverage in New York media including the New York Times and New York Post, Nawotka said.
A stunt by German publisher Eichborn had promotional banners tied to flies (the living, buzzing kind), which were released at the Frankfurt Book Fair. American author Brad Meltzer put together a funny YouTube video mostly featuring members of his own family giving his books poor reviews (including a small child's comment: "Interesting premise if you don't think about it too much.")
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Jim Sturdivant
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