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Of course, the key question is whether these stunts actually translate into sales.
"Entertaining somebody far exceeds getting a [book] review[ed] in some cases," said Erin Cox, a business development director at Publishing Perspectives who is also a literary agent. "You get a lot more impressions if you entertain people .... [these authors] did things that shock people into paying attention, and I think in a lot of ways that does help."
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Jim Sturdivant
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