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"We all have a vested interest in selling books, so I think we all have to work together to find ways to connect to readers, and is it doing something shocking to connect to readers? Maybe," Cox said.
While these stunts can allow an author's personality to come out, they must be relevant to their approach and style, noted Ramy Habeeb, co-founder of Egyptian e-publishing house Kotobarabia.com.
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