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"You need to make sure it does not hurt the audience's perception of the book or the author," he said. "If you're not funny, don't try to be. You need to know that about yourself."
Word-of-mouth is and will continue to be a major way to sell books in America and around the world, he noted. "People want to be able to connect, so just make sure you connect in a genuine way."
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Jim Sturdivant
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