Behind IREX's Partnership With Barnes & Noble: IREX's Kevin Hamilton on how the bookseller is helping his company go head-to-head with Amazon in the e-reader market.
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So on our platform, with the wireless connection, we've set up several content providers and several content sellers. Barnes & Noble is one of them. But there are others as well that we'll be announcing shortly. The consumers can buy content wirelessly over the 3G network from those [providers]. Or, they could download content—free content, or paid content, or library content, for that matter—to their PC. And then, with a tethered cable, they can just drag it onto the device and read content that way, as well. ...
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- Companies:
- Amazon.com
- IRex Technologies
- Places:
- Netherlands
- Western Europe
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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