Behind IREX's Partnership With Barnes & Noble: IREX's Kevin Hamilton on how the bookseller is helping his company go head-to-head with Amazon in the e-reader market.
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Extra: What role does IREX expect to fill in the e-reader market with this device?
Hamilton: We've got a number of publishing partners at launch that we're going to be very happy to be with. … We'll have a number of newspapers, magazines—lots of periodical content. ... We envision that this is going to become a major consumer electronics category—that there won't be just a product, but that there will be many people with reading devices, and we hope to be one of the top two or three in the marketplace. ...
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- Companies:
- Amazon.com
- IRex Technologies
- Places:
- Netherlands
- Western Europe
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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