Behind IREX's Partnership With Barnes & Noble: IREX's Kevin Hamilton on how the bookseller is helping his company go head-to-head with Amazon in the e-reader market.
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Extra: What will distinguish the IREX eReader from other readers?
Hamilton: On the device side, there's a couple of benchmarks on readers. One is screen size, and the other is connectivity. The Amazon Kindle is a 6-inch screen, and the IREX DR800 is an 8.1-inch screen. ... We're [increasing] the viewing area with about the same footprint. ... It still fits in your purse. ... We figure 60 percent of the buying population of these devices are women. ... The other differentiator ... is the connectivity. This is connected via a 3G network. ... Our device allows you to read anywhere, anytime, [and] buy content wirelessly. ...
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- Companies:
- Amazon.com
- IRex Technologies
- Places:
- Netherlands
- Western Europe
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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