Behind IREX's Partnership With Barnes & Noble: IREX's Kevin Hamilton on how the bookseller is helping his company go head-to-head with Amazon in the e-reader market.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Extra: How will the e-book market change in the near future? In the long-term?
Hamilton: That's the crystal-ball question, isn't it? I think in the near future, we're clearly seeing a move toward a publishing format standard. It appears to be the .epub format. And just in the last six months, we've seen [many] publishers announce that they're going to just publish their digital content in .epub format, which has some advantages for formatting, layouts, reflowing text and things like that. So that's a good thing. [Previously], it was all over the map. Everybody had their own standard and their own format, and there was no one, clear industry standard. …
0 Comments
View Comments
- Companies:
- Amazon.com
- IRex Technologies
- Places:
- Netherlands
- Western Europe
E
T
Heather Fletcher
Author's page
Heather Fletcher is senior content editor with Target Marketing.
Related Content
Comments