Behind IREX's Partnership With Barnes & Noble: IREX's Kevin Hamilton on how the bookseller is helping his company go head-to-head with Amazon in the e-reader market.
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With a partnership with Barnes & Noble anchoring the late-2009 debut of its eReader, Netherlands-based IREX Technologies hopes to propel its new e-reading device to the top of the marketplace, according to North American CEO Kevin Hamilton. In addition to the more than 750,000 e-book titles eReader users may purchase through Barnes & Noble's eBookstore—many of which are priced at $9.99—IREX's new device also will allow users to download outside content, such as from Google—a feature that distinguishes it from Amazon's Kindle.
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- Companies:
- Amazon.com
- IRex Technologies
- Places:
- Netherlands
- Western Europe
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