Guest Column: Lessons in App Publishing
After two years and more than 1 million apps sold, Oceanhouse Media’s
Michel Kripalani has learned a thing or two about this new book market.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Building Relationships
As important as development is, we also pay the utmost attention to the roles marketing and customer support play in building and maintaining a mobile audience. We incorporate cross-promotion strategies between apps to let our audience know when new titles are introduced. For instance, if you purchased a Dr. Seuss app, we'll let you know when other Dr. Seuss titles are available. We keep our customers posted on what's happening daily with our company via Facebook and Twitter, and provide technical support and regular software updates.
0 Comments
View Comments
- People:
- Michel Kripalani
- Seuss
Michel Kripalani
Author's page
Related Content
Comments