Guest Column: Lessons in App Publishing
After two years and more than 1 million apps sold, Oceanhouse Media’s
Michel Kripalani has learned a thing or two about this new book market.
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In addition to a loyal customer base, we have established strong relationships with key publishing houses and authors. Working with immensely popular brands like Dr. Seuss, The Berenstain Bears, Rudolph the Red-Nosed Reindeer, Little Critter, Five Little Monkeys and more has given us the ability to reach many customers quickly. Even so, ultimately the apps' quality and pricing determine our success or failure.
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