Guest Column: Lessons in App Publishing
After two years and more than 1 million apps sold, Oceanhouse Media’s
Michel Kripalani has learned a thing or two about this new book market.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Costly Matters
Apps are a new product form with incredible price sensitivity. If you look at the rankings in the App Store, low prices are highly encouraged. The nature of digital distribution warrants this competitive pricing. We've been able to achieve reasonably priced apps by omitting superfluous animation and games in our children's book apps, keeping production costs down. We believe this conscious effort to separate our reading apps from our gaming and entertainment apps has been a successful strategy. For our children's apps, our main goal is to educate first and entertain second. If a feature doesn't work toward that goal, then most often it is eliminated.
0 Comments
View Comments
- People:
- Michel Kripalani
- Seuss
Michel Kripalani
Author's page
Related Content
Comments