Book Industry Environmental Council to Launch Eco-Labeling Program
A Q&A with Green Press Initiative Program Manager Todd Pollak on the benefits to publishers.
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Joe Keenan
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Extra: How else can publishers overcome these challenges?
Pollak: There are a number of different approaches publishers have taken to deal with the cost issue. Some have had success in minimizing or eliminating premiums for environmentally responsible papers by casting a wide net when getting quotes from suppliers, then negotiating the best price. Such tactics are often more successful when publishers have formal environmental policies in place with specific recycled and FSC targets. This lets suppliers know that a certain level of environmental performance is required to obtain the publisher’s business.
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- Companies:
- Green Press Initiative
- People:
- Todd Pollak
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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