Book Industry Environmental Council to Launch Eco-Labeling Program
A Q&A with Green Press Initiative Program Manager Todd Pollak on the benefits to publishers.
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Joe Keenan
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Extra: What value can publishers expect to gain from being a part of the eco-labeling program?
Pollak: A number of publishers have put a lot of time, effort and resources into developing and implementing meaningful environmental policies. Eco-labels are one way these publishers can get the credit they deserve for their efforts, while at the same time providing an incentive for publishers that have yet to take action.
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- Companies:
- Green Press Initiative
- People:
- Todd Pollak
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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