Book Industry Environmental Council to Launch Eco-Labeling Program
A Q&A with Green Press Initiative Program Manager Todd Pollak on the benefits to publishers.
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Joe Keenan
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There are also a number of publishers that make the choice upfront that they only want to do business as an environmentally responsible company. If there's a price premium associated with recycled or FSC-certified paper, these companies budget for it and deal with it the same way they'd deal with any cost increase that's necessary for their business (e.g., an increase in energy prices). As more publishers implement strong environmental policies—there are over 225 publishers with environmental commitments in place, representing about 50 percent of market share—and as more recycled and FSC-certified grades of book papers are developed, we expect the premiums that do still exist will continue to drop.
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- Companies:
- Green Press Initiative
- People:
- Todd Pollak
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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