Book Industry Environmental Council to Launch Eco-Labeling Program
A Q&A with Green Press Initiative Program Manager Todd Pollak on the benefits to publishers.
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Joe Keenan
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Extra: How and where are publishers to put these labels on their books?
Pollak: Publishers that are verified to meet the certification criteria will have the right to place the label on their books, as well as websites, catalogs and other places they feel are appropriate. The BIEC will not prescribe the exact placement of the logo, but recommendations about placement … may be suggested, so there's at least some degree of standardization, and so consumers will be used to seeing it in a particular location, such as the back cover or title page.
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- Companies:
- Green Press Initiative
- People:
- Todd Pollak
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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