Book Industry Environmental Council to Launch Eco-Labeling Program
A Q&A with Green Press Initiative Program Manager Todd Pollak on the benefits to publishers.
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Joe Keenan
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Many have criticized the idea of a publisher eco-label, saying consumers are unlikely to purchase one book over another simply because one book has an eco-label on it. While this is probably true in most circumstances, there are other reasons why eco-labels could be beneficial to publishers. For example, eco-labels may improve the overall reputation of the company and help in attracting … employees and authors. … In cases where there's a modest price increase resulting from an increased use of recycled or FSC-certified fiber, the label may make that slight increase in price easier for the consumer to swallow. Surveys have shown that most consumers are willing to pay more for books printed on environmentally responsible paper.
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- Companies:
- Green Press Initiative
- People:
- Todd Pollak
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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