Guest Column: Book Pricing: Rein in the Aggression
Is competing on price a race to the bottom? What's the value of a book? These and other questions are addressed by a new Simon-Kucher & Partners study.
By
Andre Weber
and Kyle Poyar
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We infer from the relatively high "better selection" response rate that book buyers want greater depth or a better curated selection on the specialty shelves or in the specialized departments of the traditional bookstores. Obviously, a bricks-and-mortar bookstore can never match an online bookstore one-to-one in the area of "selection." But there is a big, if subtle, difference between "better selection" and having nearly every book ever published.
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- Companies:
- Amazon.com
- Apple
- Places:
- U.S.
Andre Weber
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Kyle Poyar
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