Guest Column: Book Pricing: Rein in the Aggression
Is competing on price a race to the bottom? What's the value of a book? These and other questions are addressed by a new Simon-Kucher & Partners study.
By
Andre Weber
and Kyle Poyar
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That means that 44 percent of respondents overall, and fully one half of the most active online shoppers, did not select "lower prices" as a motivation at all, even when they saw the option in front of them.
But shopping online is only part of the story. Many book buyers still eschew the online world in favor of the bookstore. Barnes & Noble reported that core comparable bookstore sales (which exclude NOOK sales) increased by 7.6 percent in its latest fiscal quarter (ending July 28, 2012).
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- Companies:
- Amazon.com
- Apple
- Places:
- U.S.
Andre Weber
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Kyle Poyar
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