Guest Column: Book Pricing: Rein in the Aggression
Is competing on price a race to the bottom? What's the value of a book? These and other questions are addressed by a new Simon-Kucher & Partners study.
By
Andre Weber
and Kyle Poyar
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So what is a book worth?
Obviously we can't apply our conclusions to a genre or individual title. But our overarching message for the book business is that book buyers still seek out convenience, service and fun. You don't need to bribe them with aggressively low prices. BB
Andre Weber is a partner at Simon-Kucher & Partners and is based in the firm's New York office. He has over a decade of experience in pricing for media and entertainment. Kyle Poyar is a consultant in the firm's Boston office and supports the firm's media and entertainment practice. The full results of Simon-Kucher & Partners 2012 study of consumer shopping behavior will be available shortly as an e-book.
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- Companies:
- Amazon.com
- Apple
- Places:
- U.S.
Andre Weber
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Kyle Poyar
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