Guest Column: Book Pricing: Rein in the Aggression
Is competing on price a race to the bottom? What's the value of a book? These and other questions are addressed by a new Simon-Kucher & Partners study.
By
Andre Weber
and Kyle Poyar
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When we zoom in on readers who expect to increase their book buying online over the next 12 months, a similar pattern emerges. Allowed to select multiple motivations, only 56 percent of the respondents even chose "lower prices" at all, placing that factor second behind 24/7 shopping at 61 percent.
For the most avid online book buyers, price dropped to third on the list at 50 percent, trailing 24/7 shopping and the online shopping experience, each at 53 percent.
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- Companies:
- Amazon.com
- Apple
- Places:
- U.S.
Andre Weber
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Kyle Poyar
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