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Creative team members became involved in the editorial process to familiarize themselves better with the book's subject matter and to come up
with ideas that best expressed the photographer's vision.
"Van Vechten was famous for using very unusual material for his backdrops, whether it was cellophane or odd fabrics," says Brad Collins, principal of Group C. "We wanted to do something that suggested his choice of odd materials. Whenever we design a book, we never do something just to be cool or funky. There's a reason behind it."
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