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"The font has a couple of strokes in it that are pretty fine," says Edmonds, "and it was a challenge on [Phoenix Color's] part to make sure they could produce the lettering without losing it or without having the letter [appear] too thick."
"We had to play with all the embossing so that it was [just] right," says Spurlock. "You have to be careful on the foil that you don't get too thin [where] you tend to lose [the font]. So [the designer] pumped up the width of the "S" to make sure that it showed up. You want to keep the elegance by keeping the thinness, and with a long, thin line, you have to be careful when using foil or you tend to lose [the effect] if it's too thin."
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