Customer Service at Your Service
Brick-and-mortar stores are meeting the challenge posed by online retailing in various ways. In its new concept stores, Borders has brought the multimedia experience onto the physical plane, with the added benefit of knowledgeable staff ready to assist those who desire personalized service.
SPECIAL REPORT: The Transforming Booksellers’ Landscape
Customer Service at Your Service
Brick-and-mortar stores are meeting the challenge posed by online retailing in various ways. In its new concept stores, Borders has brought the multimedia experience onto the physical plane, with the added benefit of knowledgeable staff ready to assist those who desire personalized service.