The agreement with Macy’s dates from when the department store was known as Marshall Field’s and owned by Target Corp., which offered retail space to the bookseller as part of an effort to partner with local businesses, Schwartz says. The venture has proven successful enough to carry over under new ownership and the Macy’s brand.
SPECIAL REPORT: The Transforming Booksellers’ Landscape
The agreement with Macy’s dates from when the department store was known as Marshall Field’s and owned by Target Corp., which offered retail space to the bookseller as part of an effort to partner with local businesses, Schwartz says. The venture has proven successful enough to carry over under new ownership and the Macy’s brand.