Building Your Global Publishing Business: Keith Yatsuhashi of the U.S. Department of Commerce's Global Publishing Team on how publishers can successfully tap international revenue streams in book sales, translation and rights.
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Britt Brouse
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Book Business Extra: Is now a good time for publishers to expand their business overseas?
Keith Yatsuhashi: The publishing industry has been experiencing flat sales for so long, and obviously the economic downturn isn't helping things, so [many] publishers have looked overseas as a way to help relieve slow sales at home. In the case of selling rights … it's really an effective way for [publishers] to increase their sales and increase the visibility of their books overseas. ... With selling books [overseas], there's that shipping cost involved and that is a real concern, especially for the smaller publishers that we work with, but the opportunities are still there, and there is a demand for U.S. content in a lot of markets overseas.
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